The appeal of a London base is multi-layered. The city is a leading international financial centre and an acknowledged social and business hub well placed between the Americas and Europe. It is one of the most culturally vibrant destinations in the world, overlaid with wondrous history and architecture and home to a dynamic design and gastronomy scene.
It has secret gardens, peaceful cobbled mews, intriguing pop-up boutiques and hectic shopping boulevards with the most sought-after names in retail. When a man is tired of London, he is tired of life said Samuel Johnson over 200 years ago but the sentiment holds true today.
People want to be in London both for work and leisure and demand for homes in the capital both to buy and rent is strong. Choosing where to live is the first step in the process. Apartments and townhouses in Belgravia, Mayfair or Marylebone will put you at the heart of the action while the village-like feel of Notting Hill, Hampstead, Wimbledon or Blackheath can provide an intimacy and community often lacking in a large metropolis.
London is moving eastwards with new developments beyond the financial centres of the City of London and Canary Wharf. However for schooling and general lifestyle most international buyers still choose to be central, west or southwest.