■ A global brand: the French Riviera is a destination of worldwide renown and with a long historic reputation. It is a place for global UHNWIs to mix, socialise and conduct business. Synonymous with the global rich and famous, it offers an authenticity which emerging or purpose built resorts cannot emulate. A growing desire for this authenticity will underpin demand for prime property over the long-term.
■ Buyers’ market: suppressed prices, an improving tax structure for non-domestic buyers and a weak euro puts prospective purchasers in a very strong position. Buyers may seek to move now to take advantage of a future market upswing.
■ The rise of the retreat: ultra prime markets in world cities are cooling following a period of sustained price rises. Investors are now beginning to peel away from expensive city centres and seeking alternatives in other cities and leisure hotspots. The Riviera is poised to benefit from this trend.
■ Wealth creation: global wealth continues to be created and the number of UHNWIs is poised to grow 18% by 2019. For new wealth emerging in Africa, the Middle East and Asia, France and its best known prime markets of Paris and the Riviera remain a comparative ‘safe haven’.