Major brands race for space at Aviva’s new retail park in Hemel Hempstead

02 October 2017

Aviva Investors, working in partnership with Trilogy Developments and represented by Savills, has secured pre-lets with three national retail brands for the first phase of Maylands Gateway Retail Park in Hemel Hempstead.  The deals will see Aldi, Costa Coffee and McDonald’s become the first of 12 occupiers at the new 134,584 sq ft (12,503 sq m) scheme, for which detailed planning consent has recently been secured.

Aldi has agreed a new 20-year lease for a 18,500 sq ft (1,718 sq m) store, while McDonald’s will occupy a two storey drive thru restaurant totalling 5,445 sq ft (506 sq m) on a 25-year lease.  Additionally, Costa Coffee will open a 1,800 sq ft (167 sq m) free standing drive thru unit, for which it has agreed a 15-year lease.

The new Maylands Gateway Retail Park will be located east of Hemel Hempstead, on the former Lucas Aerospace site at the junction with Breakspear Way.  The site is also close to junction 8 of the M1 motorway.  In June 2017, Dacorum Borough Council’s planning committee approved a detailed planning permission for 134,581 sq ft (12,503 sq m) of retail space and 6,997 sq ft (650 sq m) of leisure space within 12 new units.

Savills and Wilkinson Williams are currently letting Phase 2 of Maylands Gateway Retail Park.  Construction of Phase 1 of the park will commence in January 2018, with practical completion later that year.  Construction of Phase 2 is also scheduled to begin in 2018, with practical completion in late 2019. 

Helen Rainsford, senior director of retail development at Aviva Investors, comments: “We are pleased to confirm the first three occupiers for the high profile Maylands Gateway Retail Park will be Aldi, Costa Coffee and McDonald’s.  The new scheme will deliver high quality out of town retail space to serve the Maylands area, and the rapidly expanding new residential area to the west of Hemel Hempstead and towards St Albans.  We are already in talks with further food, fashion, sports and homeware retail operators about securing space in the second phase.”

Dacorum Borough Councillors first voted to approve Aviva Investor’s outline planning application at Maylands in October 2015, having earlier that year voted overwhelmingly to reject a smaller retail proposal adjacent to the Tesco store at Jarmans Park.  The decision was successfully appealed and Ladbrokes, which still has a long lease on part of Jarmans Park, is now looking at alternatives for its site which is owned by Dacorum Borough Council and identified in the original Dacorum masterplan for hotel use.

Ward Councillor Mr Wyatt Lowe, who spoke in favour of the Maylands scheme, adds: “I am pleased to hear that work will finally be starting on the first part of the new shopping park at Maylands.  The site has been derelict for a long time and there was huge public support for the proposals from Aviva and Trilogy Developments.  These plans have been unanimously supported by my planning colleagues and their recent decision to increase flexibility over those retailers that could occupy the main shopping terrace demonstrates the Council’s commitment to seeing this location succeed as a new retail centre serving this side of Hemel Hempstead and beyond.

“I hope this decision will now encourage larger retailers such as Next and M&S to recognise that Maylands is the only opportunity for them to come to this side of the town and that they will be very welcome to the 15,000 people who currently work in the Maylands Business Area.”


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