HelloFresh Signs 22,000-Square-Foot Lease at 40 West 25th Street in Flatiron District

30 November 2016

Savills Studley, the leading commercial real estate firm specializing in tenant representation, announced today that it has arranged a 22,000-square-foot lease for meal kit delivery company HelloFresh at 40 West 25th Street in the Flatiron District.

HelloFresh will occupy two full floors in the 12-story, 135,000-square-foot building located between Broadway and Sixth Avenue.

As part of the transaction, Savills Studley was able to negotiate capital improvements for build out, and most importantly, create flexible options to mirror the strategic growth goals of this dynamic company.  

Savills Studley Executive Managing Director Joseph Genovesi and Associate Director John Harte represented the tenant in the 10-year transaction.

“The area surrounding 40 West 25th Street is arguably Manhattan’s hippest neighborhood. The outstanding amenities, convenient access to transportation and easy access to Madison Square Park making it an ideal spot for a growing creative company like HelloFresh,” Genovesi said. “We were able to structure a favorable transaction, along with building ownership, which allows HelloFresh to create state-of-the-art collaborative office spaces, as well as a unique amenity for a Manhattan office building: a custom working kitchen.”

Founded in November 2011 and based in Berlin, HelloFresh currently operates in the UK, Germany, Austria, the Netherlands, Belgium, Australia and the US. In addition to the company’s new Flatiron District offices in New York, the company has offices in London, Amsterdam and Sydney.

Paul Kotcher and Jordan Plesser of Brickman represented the landlord in the transaction; asking rents were in the high $60s per square foot range.


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